With the digital revolution, technology has opened new doors for marketers. What we sell may not have changed, but how we sell has changed indefinitely. The evolving study of marketing known as digital marketing has opened up new opportunities for businesses and aspiring digital marketers. If you want to learn about the skills that should be covered in a digital marketing course syllabus program, then read the complete blog. Digital marketing involves the use of digital technology to facilitate the marketing of a product or service. It has become the most popular buzzword in the industrial world and more and more businesses are looking to strengthen their online presence. Hence, digital marketing as a course is gaining immense popularity in today’s world and everyone is becoming curious about the tools and techniques of this unique form of marketing. As the industry evolves with digital job marketing for fresher’s, the implementation of the program in this field is filled with tremendous momentum. Before enrolling in any training program, the content of the course is given a lot of importance, just like in the case of digital marketing. However, before you embark on digital marketing as a student, it is recommended that you do your homework beforehand to gain clarity on the topics covered in the digital marketing course syllabus. So we came up with this blog that designs a digital marketing course syllabus. Digital Marketing Course Syllabus   Let’s look at the digital marketing course modules. You will learn everything from the basics to the most advanced techniques. 1. Introduction to Digital Marketing Digital Marketing is an ever-growing industry, and there is so much to learn. This course has been designed to provide you will a complete introduction to the world of digital marketing. Following are some important topics covered here: What exactly is Digital Marketing? Digital Marketing Vs. Traditional Marketing What is B2B & B2C Marketing? How to Start Digital Marketing? What is Traffic? What are Keywords? One By One Process of Digital Marketing How to get Traffic? How to Engage Traffic on Websites? Types of Lead & Conversion Benefit of Digital Marketing Latest Trends in Digital Marketing 2. Analysis & Keyword Research Market Research Keyword Research and Analysis Types of Keywords Tools Used for Keyword Research Localized Keyword Research Competitor Website Keyword Analysis Choosing Right Keywords to the Project 3. Website Planning & Creation Businesses create websites to generate leads, build credibility with consumers, and deliver marketing messages. Today, no matter how small a business is, it still has a website. Because of its growing importance, the right course will teach you how to create a website from scratch or WordPress. In this module, the topics covered are: What is WWW? What is Domain? Difference between HTTP & HTTPS What Is a Domain Name? What is Domain Extension? What is Hosting? Different Types of Hosting Types of servers Introducing Cloud & CDN Concept What is Web Hosting, cPanel & FTP Account? Types of Domains and Extensions How to Buy the Right Domain Name? How to Sell a Domain Name? How to Create a Blueprint for a Website? Objectives of Website Deciding Position of Image & Content How to make your website faster than others? How to Create a Website in Word Press? → Choosing the right domain name for your website →  Choosing a hosting platform →  Installing Word Press within 5 minutes → Choosing the right free/paid Word Press theme for your blog → How to set up Google Webmaster tools and Google analytics?          → Plugins you need for your Word Press blog/Website Related Course: Website Designing Course 4. Content Marketing This certification course will give you an overview of how to become an effective content marketer. You’ll learn the content creation framework to produce effective content on an ongoing basis, Create and repurpose content that both people and search engines will love. In particular, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write persuasive copy, use a strategic framework when writing and build your professional brand and credibility through content marketing. Related Course: Content Marketing Course 5. SEO (Search Engine Optimization) To begin with, SEO or Search Engine Optimization is the process of making your website rank higher in a search engine. In particular, SEO gets more organic and relevant traffic. This module of digital marketing training courses is crucial as it determines the ranking of a website. This module covers the following topics: What is SEO? What is a Search Engine? How Did Search Engines Work? SEO Fundamentals & Concepts Understanding the SERP Google Processing Indexing Crawling i) On Page SEO On-page SEO is a technique used to optimize individual web pages to increase rankings and generate more relevant search engine traffic. In search engines like Google, Yahoo, and Bing, on-page optimization refers to the factor that affects how your website and web pages rank in organic search results. What is On Page SEO? How to Select a Domain Name? Page Naming (URL Structuring) Image Naming, Image Title and ALT Tags Creation What is Meta Title, Meta Description? Headings Tags {H1 to H6} Anchor Text, Link Title Robots.txt file use and creation HTML Sitemap creation XML Site Map Creation Tools for SEO Site Tracking Tools ii) OFF Page SEO Off-page optimization is a technique that can be used to improve a website’s position on the search engine results page (SERPS). Many people associate off-page SEO with link building, but it’s more than just that. It is also used in promotion methods like blogs, website design, social bookmarking, etc. What are Backlinks? Why are Backlinks Important? How to Get Backlinks? What is Google PageRank? How to Increase Page Rank? Search Engine Submissions Directory Submissions What is PA & DA? Blog Posting Classifieds posting Forum Posting Article Writing and submissions Business Listing Social Bookmarking What is Page Rank? iii) Advanced SEO Training How to optimize your site for Google Hummingbird Algorithm? … Continue reading Digital Marketing Course Syllabus in 2023 (Revised)