October 2022

Pay-per-click advertising is one of the most popular forms of digital marketing. But for companies that haven’t tried it, their first question is undoubtedly “why is PPC important?” The main advantage of this style of marketing is that it is widely considered to be one of the most successful forms of online advertising. It offers quick results and reliable returns, and is one of the most common advertising styles. This helps businesses get more visibility on search engines like Google or Bing, and a much better chance of converting PPC visitors. If you’re not doing PPC advertising, you’re missing out. Your customers are searching for your products online, and PPC advertising positions your brand in front of those who matter, at the right time. Running a PPC campaign is one of the most effective ways to increase your brand presence and attract new potential customers. When managed correctly, you can increase your ROI by 60 % or more. A successful PPC advertising campaign requires a lot of research and planning. You must follow your strategy to achieve your goals. What is PPC? PPC stands for Pay Per Click. Pay-per-click is a paid advertising model where advertisers only pay when users click on their ads. Advertisers create their ads for various media networks and pay only when users interact with the ad by clicking on it. They don’t pay for impressions or ad placement, making PPC marketing a measurable and cost-effective way to promote your business online. The PPC advertising model is mainly offered by search engines like Google and social networks like Facebook. Google Ads and Facebook Ads are the most popular pay-per-click advertising platforms. The PPC model is mainly based on keywords. For example, in search engines, Google PPC ads appear when searchers search for a keyword related to the product / service being advertised. Brands using PPC advertising should research and find the keywords that are most applicable to the products. Investing in the right keywords will result in more clicks on your ad and ultimately more profit. What are the Benefits of PPC Advertising? Whether you want to drive traffic to your website, encourage customers to buy, or drive them to your store, PPC advertising is an effective way to achieve your business goals. Whether your goal is to increase your online visibility, increase traffic, generate leads and increase sales, you pay-per-click (PPC) can help you achieve it all. 1. PPC advertising reaches the audience cost effectively Pay-per-click advertising campaigns give you complete control over your budget, targeting, and ad placement. With constant optimization of PPC campaigns, you will quickly find the best balance between budget and results. With our PPC advertising services, you will never pay for ad impressions or reach. You only pay for clicks, so you have complete control over your budget. 2. PPC provides instant traffic While organic marketing efforts focus on getting your content on the first page of Google, PPC advertising slots are already there – so why not take advantage of them and start building a business? It can take months to climb the organic search rankings for keywords. Organic growth is necessary to build a long-term brand, but sometimes more immediate results are needed. This is where PPC can help. 3. PPC can reach the right people PPC doesn’t just help you reach a wider audience – it helps you reach the right audience. After all, you don’t want to target everyone with your ad. You are marketing to a specific group of people, and PPC can help you target your ads exclusively to that group. In Google Ads, you have access to various specialized targeting features. You can target users based on demographics, such as age or gender, geographic location, or previous visits to your site. Ultimately, PPC allows you to sell to people who are more likely to convert, greatly increasing your income. 3. PPC ads drive leads PPC advertising allows you to reach the right people at a time when they are actively searching for what you are selling. Not only will you pay per click, but your product will be presented to users who are already interested in what you sell. 4. PPC Works Well With Other Marketing Channels PPC and SEO work well together because the impressions and traffic opportunities often relate to the same audience – people who use Google to search for information, services or products. Impression, click and conversion performance data from Google Ads can provide great insight and keyword targeting for SEO prioritization. 5. Brand Recognition Brand awareness is an important parameter for the success of your business. You can use PPC to target keywords for your industry so that it reaches the right audience when searching for ads. Keywords would be useful in increasing brand awareness and visibility, thereby increasing sales. 6. You Only Pay for Clicks Another cost-saving measure that makes PPC a great deal is that you only pay when someone clicks on your ad. The key to a successful campaign is to avoid keyword bidding wars. Paying per click sounds good until the cost of the click gets in the way of your bottom line. Conclusion Now that you’ve finished our PPC explanation, you’re ready to start your own campaign—and we can help! We can help you find keywords, set bids, create ads and more! To get started with us, just call us at +91-8470079475 or contact us today!

Did you know that 52% of clicks on Google search results go to the top three pay-per-click (PPC) ads? This means that in order for your business to drive traffic through Google, you can’t just rely on organic rankings – you need a solid PPC campaign backed by PPC keyword research. The first step to creating a PPC ad is figuring out which keywords to target. But as simple as it sounds, it’s not always the easiest task. What keywords will work best and how do you find them? Below, we’ll cover 7 tips for optimizing your PPC keyword research strategy. 7 Best Ways to Find Better Keywords for PPC Knowing you need PPC keywords is easy enough. What’s not so easy is knowing which ones you need. Here are eight high-quality tips to help you find the best PPC keywords for keyword advertising. 1. Aim for long-tail keywords It’s important to pay attention to the length of the keywords you use. While there can be certain advantages to using shorter keywords, it’s often a good idea to focus primarily on long-tail keywords — that is, those that are several words long. Long-tail keywords come with two major advantages. The first is that they’re more specific to user search intent. That means they drive more relevant traffic since they’re more specific. The second benefit is that long-tail keywords tend to have less competition. Since they’re more specific, a narrower range of companies bid on them, which leads to fewer companies bidding overall. That, in turn, allows for less competition and lower bids. For example, a million different search intents and companies could be associated with the keyword “digital marketing.” But “digital marketing course in Varanasi” will attract only a very specific group of users and companies, giving you a more focused audience and fewer competitors. 2. Optimizing for Voice Search More and more, voice search is becoming a popular feature for people to use on mobile devices. If people don’t feel like typing their requests, they’ll just say it out loud and let the phone process what they’re saying. As this practice becomes more common, it begins to affect the types of queries that people search for. Where someone used to be able to search for “digital marketing course” without typing more than necessary, now they can say in complete sentences, “Which is the Best Digital Marketing Training Institute in Varanasi“. To reach these users, you may want to consider targeting full keywords that are relevant to your business ad. 3. Use Your Competitors’ Keywords Copying your competitors’ every move is never a good strategy. However, there are situations where you can benefit from borrowing them… and keywords are one of those situations. Whatever keywords your competitors are currently ranking for, you’ll likely want to rank for as well – and specifically, you’ll want to get ahead of them. To find the keywords your competitors are ranking for, you can use tools like SpyFu. Once you have a list of keywords from your competitors, focus on creating content that surpasses what they have so you can rank higher than them. 4. Target branded keywords Branded keywords refer to two different things: your own branded keywords and your competitors’ branded keywords. If you sell protein shakes, for example, and you know your customers might be familiar with a big name like Orgain, you can actually target “Orgain shakes” as a keyword. That way, if your customers are looking for them, there’s a good chance they’ll also find you in a high ad position. This can help you stay competitive and even land you a few customers along the way. 5. Include Variants and Synonyms Once you have a solid foundation, it’s time to start building your keyword list. One of the best ways to build your keyword list is to use variations and synonyms of keywords you’re already targeting. For example, let’s say you’re targeting “photographic services.” This keyword will not reach everyone who is looking for photography services. Some people will use variations of this keyword, such as “portrait services” or “professional photographer.” In addition to coming up with some of these synonyms yourself, you can find related keywords by using a tool or simply by using the related keywords that Google shows at the bottom of every search. 6. Consider Negative Keywords As important as it is to figure out which PPC keywords you want to target, it’s also important to know which keywords you don’t want to target. In Google Ads, you can create lists of negative keywords that do not match the content of your ad. For example, if you’re trying to advertise your Digital Marketing Agency, you can target many keywords that include the word “digital marketing,” but you wouldn’t want to target a keyword like “free” because you are not going to provide any free digital marketing services. “Free” could be one of your negative keywords. 7. Be Aware That Not All Strategies Are Worth Copying Be aware that not all strategies are worth copying. “Monkey see, monkey do” is not always the right option. Competitor research can be a goldmine of knowledge, but if you see a competitor spending a lot on certain keywords that likely won’t do you much but will cost you a lot, think twice before adding them to your list. Conclusion PPC keyword research may be the most important part of your search advertising strategy, so take the time to do it right. Although the research process involves several steps, you can create multiple ad groups at once and benefit from the data in the long run. If you’re looking to get help or outsource your PPC keyword research or campaign management, we can help! Contact us and find out what we can do for you.