PPC

What if you could create better and smarter ads without investing a lot of time and money? With Google Responsive Search Ad (RSA) you can, thanks to advanced machine learning technology that delivers the most effective ads to your target audience. As one of the most revolutionary updates to Google Ads, Responsive Search Ads is the next evolution of pay-per-click (PPC) advertising on Google. They were introduced in 2018 by Google as a way to help advertisers find the winning combination of headlines and descriptions for effective text ads. In this article, we’ll walk you through how to get started with this type of pay-per-click (PPC) advertising. Learn how RSA work and why and how to include them in your next Google ad campaign. What is Responsive Search Ads? Responsive search advertising is a type of advertising where the advertiser can write multiple headlines and descriptions for the search engine ad. This means you can have 15 headlines options and four descriptions for a single ad. It is a simple and strategic way to update your Google PPC (pay per click) ads, where Google tests different combinations of your headlines and descriptions to determine which ones are most effective. You can increase engagement and attract more leads with the most effective version of your ad. With Responsive Search Ads you can: Deliver the right message at the right time  Optimize your advertising process and save time Improve engagement metrics with accurate reporting Reach more customers with a variety of headlines that allow you to compete in more auctions and inquiries  How do Responsive Search Ads Work? After creating the headlines and descriptions, Google Ads will combine the text into several combinations. Artificial intelligence (AI) will then do the rest, efficiently shuffling the combinations so users always see the version of your ad that best suits their needs and interests. Incredibly, 15 titles and 4 descriptions can be arranged in over 40,000 unique permutations! The platform tests different combinations over time and uses machine learning to determine the most effective combinations and the most relevant ad versions for specific search queries. So, once the initial creative process is complete, the search engine will find the most effective combination of title and description and use it more often when helping to promote your business through advertising. What are the character count for Responsive Search Ads? Responsive search ad will show up to three 30-character headlines, a display URL with two 15-character display paths, and up to two 90-character descriptions. You can also apply ad extensions to them, further expanding their search engine presence. Benefits of Responsive Search Ads Following are the benefits of responsive search ads:   1. Personalized search advertising Responsive search ads are displayed based on a user’s search history, past clicks, device type, and search query (keywords used). Google will use the title and description you wrote that is most appropriate. In addition, It can be customized based on the user’s current location, regular location, or location of interest. This means that with responsive search advertising, you will benefit from more personalized advertising. 2. A/B Testing is as Simple as it Can Be As mentioned, with Responsive Search Ads, Google will use thousands of variations of your search ads. This means that Google will automatically test different versions of your ad, so you no longer need to microanalyze CTR or impressions. 3. Helps with mobile ad optimization It allow for smaller headlines and descriptions for mobile devices. This ultimately increases your CTR (click-through rate) on smaller devices, as none of your potential customers get annoyed by long offers that barely fit on their screen. 4. Better performance RSA tend to attract higher click-through rates (CTRs) than standard ads. This is because they show up in more searches and also because they are more relevant to viewers. Thus, they will attract more clicks and possibly lead to more conversions. How to Create Responsive Search Ad? Here is a simple step-by-step process to create the best responsive search ads : Step 1: Open your Google Ads Account. Go to the ‘campaign’ in which you want to create responsive search ad. After that, click on ‘Ads and Extension’.   Step 2: Click on the blue + button and select ‘responsive search ad’ Step 3: Next, Enter the final URL. Final URL is the landing page of your ad. It’s where the user is taken after clicking on your ad. Step 4: Next, begin adding your headlines. Remember to make your each headlines unique. You can pin headlines by selecting the pin icon to the right of the header.   Step 5: Google allows you to enter up to four descriptions, and it will show up to two at a time in your ads. Like titles, you can pin descriptions to the first and second positions. Step 6: Click “Save New Ad” and your new responsive search ad will be reviewed and, if approved, launched! 9 Tips to Boost Responsive Search Ads Performance These are the 8 tips which definitely boost your responsive search ads performance effectively and efficiently: ♦  Add important keyword to your headlines Include keywords in at least five headlines. To drive results with RSA, it’s important to include keywords in your headlines, and add product features or benefits to your descriptions. This will help you match several different queries, increase your reach, and ultimately drive more results from your responsive search advertising. ♦ Pin relevant headlines & descriptions to specific positions, But Don’t overdo It Pinning headlines and descriptions is a great way to feature relevant offers such as limited time only deals or your latest sales. While pinning can help get important messages out to your audience, don’t overdo it. Pinning too much will inhibit Google’s machine learning abilities and stop your ads from bringing in the best data. ♦ Change the length of the title and description This will make it more likely that your ad will show a third headline or second description. Don’t try

If you’re trying to become a expert in PPC, especially Google Ads, you need a solid understanding of Quality Score. That’s because your Quality Score has a huge impact on the cost and effectiveness of your paid search campaigns. Just as your credit score can affect whether you qualify for a loan and how high your interest rate is, Google Quality Score affects the performance of your PPC ads and how much you pay for each click. Quality Score is Google’s assessment of the overall impression of your ads and landing pages when users perform keyword searches. This is displayed on a scale of 1 to 10, with 1 being the lowest and 10 being the highest. Essentially, Quality Score is a measure of how useful your ads and landing pages are to consumers. There are three factors that affect your quality score, including: Click-Through Rate (CTR): How likely is it that someone will click on your ad if Google shows your ad for the keyword they’re searching for?  Ad Relevance: Is the ad relevant to your keywords? Does it make sense to show ads when someone searches for a specific keyword? Landing Page Experience: Does the information on the landing page match what the ad is offering and vice versa? No one outside of Google knows exactly how much each factor “weights” in the Quality Score algorithm, but we do know that click-through rate is the most important component. If more people who see your ad click on it, that’s a strong indication to Google that your ad is relevant and useful to users. Accordingly, Google rewards you for: Higher ad ranking Lower costs What is Good Quality Score? A good quality score depends on the keyword: branded, competitive, high intent, or low intent. Brand keywords have a good quality score of 8-10, while competitor keywords have a good quality score of 3 or higher. A good quality score for high intent keywords is 7-9, while a good quality score for low intent keywords is around 7. Why is Quality Score Important? Quality Scores are important because they show Google’s values ​​and show how they are reflected in your ads, keywords, and landing pages. They tell Google which sites follow the rules and which ads should not be shown to their loyal searchers. The quality score of your ads and keywords is important to the success of your Google Ads campaigns because it can affect: Whether your ad is showing — Quality Score determines whether your ad can be shown at all in search results. Your Ad Position — Quality Score is one of the main factors used to determine your ad’s position or ranking in search results. Your Cost Per Click (CPC) — Your Quality Score determines the actual cost per click (CPC) you pay for your ad. Ads with a higher quality score pay a lower cost-per-click, while ads with a lower quality score charge a higher cost-per-click, which may be closer to their maximum cost-per-click. Are ad extensions showing — Ads must have a high quality score for ad extensions to show with ads. Ad extensions provide additional business information and may include call extensions, location extensions, and site links. Ad extensions help increase click-through rates (CTR). Your ad performance — Better quality ads and landing pages tend to have higher CTRs, higher conversion rates, and lower bounce rates. How often your ad is shown – more relevant ads will have more impressions in search results. How to Check your Google Ads Quality Score To see the current quality score of your Google ads, marketers run a keyword diagnostic. You can do this by selecting ‘campaign’ and then ‘keywords’. A white speech box should be visible next to the keywords on the page. Use this to see if there’s already a score, including ad relevance, landing page quality, and expected keyword click-through rate. If the white speech boxes are not visible, you may have disabled the quality score columns. Turn them on by clicking “campaigns” and “keywords” and then selecting “change columns” from the dropdown menu. From here, you can choose your Quality Score, Landing Page Quality, Ad Relevance, or Expected CTR. Additionally, you can view the history of these QS components by selecting Quality Score (History), Landing Page Experience (History), etc. and clicking Apply. Myths of Google Ads Quality Score These are the following myths of google ads quality score: * Quality Score is only calculated at the keyword level The quality score is actually calculated at three different levels. These are: account level, ad level and keyword level. It’s helpful to note Google’s new way of describing this now, which is “the CTR on the keyword and the matched ad”. * Changing match types changes the quality score Google essentially measures quality score without considering the type of keyword match. So if your account has a broad, phrase, and exact match of the same keyword, all three will have the same quality score. * Search and Display Quality Score affect each other This is not true. The search and display networks are so different that it’s almost impossible for Google to make them influence each other. Your performance on one will not affect your performance on the other. *There is only one Quality Score This is not true. There are actually three different quality scores. They are: a) Search Quality Score b) Display Quality Score c) Landing Page Quality Score * Quality Score degrades when ads or keywords are paused Pausing ads or keywords does not affect Quality Score because it is based on the performance of your keywords and ads. If they are inactive and therefore not auctioned or displayed, no quality score is calculated. Tips to Improve Quality Score Quickly It would be nice if the quality score themselves improved, but this is not realistic. Marketers must be prepared to make changes and updates as low quality reports come in. Here are five ways to improve your score: 1. Do keyword

Keywords are the most important tools in a digital marketer’s toolkit. They make or break your campaigns. They’re the backbone of what drives clicks and finds the people that convert, they are what brings your ad to the front of their search. But having the right keywords isn’t the most important thing, but knowing how to use them. It’s what makes the difference between a successful ad campaign, and one that had great potential but missed the mark. I’m guessing you’re here because you don’t know how to use them. A lot of people think that ad copy is the most important aspect of an ad, but they are totally wrong. It’s ok, we used to be like them too. Google keyword match types ensure that the money you spend on Google advertising campaigns is well spent, ensuring that you are not wasting money attracting unqualified traffic that most likely will not do business with you. So, let’s dive in: Types of Keyword Match Google AdWords offers four keyword match types that you can use to control which search queries your ad appears on. Essentially, they help you control the extent to which you want your keyword to match a search query, and help you control costs if you’re on a tight budget. Broad Match Keyword Phrase Match Keyword Exact Match Keyword Negative Keyword 1. Broad Match Keyword Broad match is the default match type in Google Ads and allows your ad to show for the widest range of keywords compared to other match types. With a broad match, your ad can appear on searches for your exact keywords as well as searches related to your keyword. These related searches include synonyms, misspellings, and other variations. The search doesn’t have to contain any exact terms for your ad to show. Your ad can be shown for searches that contain similar terms. Your ad can also show when a user adds terms between the terms you’ve included in your target keyword. For example, if your keyword is “tennis shoes,” your ad might also show for searches like: When to use Broad Match Keyword → When you’re first starting a campaign, it’s often helpful to start with a broad match. Being the setting with the broadest reach, broad match allows you to collect data about the performance of your ads and get keyword ideas. → There may also be times when reaching a broad audience is the perfect strategy for your campaigns. → If your goal is to bring the maximum amount of reach with your ads and traffic to your site. → When you start a new campaign, one strategy is to use broad match keywords along with negative keywords. This will give you as much traffic as possible while eliminating irrelevant clicks. You can then use the search term reports to identify keywords that you can later add as a phrase or exact match. 2. Phrase Match Keyword Phrase match shows your ad for queries that have the same meaning as your keyword or more specific forms of your keyword. Words can be added before or after the keyword, but not between. The syntax is to place quotation marks around the target word, such as “keyword”. If your phrase match keyword is “tennis shoes”, you can appear in searches for tennis shoes buy, red tennis shoes, best tennis shoes. Using Phrase Match shows your ad to a smaller audience, but it only shows on searches that include what your ad is targeting, so your audience is more refined. Phrase match may not deliver the same search volume as broad match, but it will drive higher quality traffic with a higher chance of conversion because the ad is targeted to a niche. Traffic increases for your specific keyword, which means you pay for more relevant traffic. When to use Phrase Match Keyword → If the meaning of your keyword requires an entire phrase rather than individual terms in the keyword, phrase match is a smart choice. → If you want to reach a more specific audience than broad match, but you don’t need the search term to match your keyword exactly, phrase match is a great intermediate choice. 3. Exact Match Keyword The exact match type casts a small net. It’s basically a javelin throw. Your ad will only appear if the search query exactly matches a keyword in your Google Ads account. It imposes strict limits on how long your ad can run. This type of match will give you the most relevance but the least reach. If the search query uses the exact words but in the wrong order (or if the search contains additional words), the ad will not run. You may not catch a ton of fish, but the fish you catch are the fish you’re looking for. Use exact match if you want to show your ad only for a specific keyword. Your ad will only be shown to customers who are searching for the exact keyword or a close variant of it. When to use Exact Match Keyword → Use exact match when you want to have complete control over your keywords and prevent them from being matched with something else. To ensure you don’t lose traffic, be sure to cover all variations of your keywords to ensure good coverage. If your ad group or campaign contains only exact match keywords, you may not need to add negative keywords. 3. Negative Keywords Negative keywords are a means of preventing your content or ads from being shown to people whose searches are not related to your products or services. It serve two purposes. First, they effectively eliminate keywords from your campaign that would not convert, and second, they reach a better audience for your brand. Simply put, effective campaign management is all about expanding the list of keywords your brand is bidding on. While your list is growing, you are simultaneously refining the keywords in your list and making them very specific so that they increase your

If you’re considering spending any amount of money on ads to reach your target audience, you better spend it in the right place. That is, somewhere with more than 2.9 billion unique visitors per month and 5 billion daily interactions. Somewhere like Google. Billions of searches are performed on Google every second, and most search results pages contain Google ads. Google Ads is an effective way to drive relevant and qualified traffic to your website at the exact moment people are looking for the types of products or services your business offers. Learn how to start advertising on Google in this guide. We’ll discuss platform-specific features and teach you how to optimize your campaigns to get the best results from your ads. What is Google Ads? Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad. Google Ads is an effective way to bring qualified traffic to your business, or qualified customers who are looking for products and services similar to the ones you offer. With Google Ads, you can increase traffic to your website, receive more phone calls and increase traffic to your store. If you want to increase engagement, increase brand awareness and increase sales, Google Ads should be a core part of your paid marketing strategy. Over time, It will also help you analyze and improve these ads to reach more people so your business can achieve all of your paid campaign goals. 8 Reasons Why You Should Use Google Ads? ♠  Google Ads is one of the best tools for generating leads. If your campaigns are set up correctly, they have the potential to send extremely targeted leads to your website, opt-in form or other online service. ♠  Anyone who regularly uses Google Ads will tell you that it is an extremely flexible marketing platform. It is suitable for all types and sizes of organizations. ♠  Unlike other marketing strategies, Google Ads forces you to pay only for ads that people click on. Once you optimize your Google Ads campaigns, you can achieve high ROI that may not be possible with other marketing strategies. ♠  It allows you to limit your daily budget so you don’t have to spend more money than you want to. You can decide how much you want to spend and only pay when someone interacts with your ad. ♠  With Google’s market dominance and massive customer base, the search giant can send businesses huge amounts of traffic every day if those businesses have the budget to do so. ♠  Google Ads complements your other marketing activities. Remarketing is a particularly effective way to use ads to target people who have shown interest in your business. You can track past visitors to your website using Google Ads remarketing. Google Ads Terms To Know 1. Campaign – An ad campaign in Google AdWords consists of your ad groups and has the same budget, campaign type, and other ad settings. It’s generally the first thing you set up when you advertise, and it helps you organize your various paid advertising activities. You can run multiple campaigns at any time from your Google Account. 2. Ad groups – An ad group is your set of keywords, budgets and targeting methods for a specific objective within the same campaign. For example, if you’re running an ad campaign selling shoes, you can set up ad groups to target online sales of women’s and men’s shoes. You can have multiple ads in each ad group. 3. Keywords – Keywords are very important in your Ads. These are the words or phrases you choose for your ads and will help determine where and when your ad appears. When choosing your keywords, think like your customers and what they would be looking for when they want your product, service or offer. While you can include as many as you like, I recommend twenty keywords or less. 4. Quality Score – Quality Score is Google’s measurement of the relevance of your ad’s headline, description, keywords, and destination URL to the potential customer who sees your ad. A higher Quality Score can get you better ad placement and lower costs. 5. Impressions – Impressions are a measure of how many times your ad has been shown. 6. Ad Rank – Ad Rank is a value that is used to determine where an ad appears on a page. It is based on your quality score and bid amount. 7. Ad Extensions – Ad extensions are additional information about your business, such as your local address, phone number, and even coupons or other websites. They’re what appear in blue under the description of your ads. 8. Call to Action (CTA) – A CTA is literally the action you want your searcher to take. Good calls to action in your ads are short, action-oriented words like “Buy,” “Get,” “Act Now,” etc. 9. Click Through Rate (CTR) – Your CTR is an important metric in your account setup. It measures how many people who saw your ad clicked on your link. 10. Cost Per Impression (CPM) – CPM is a pricing method that bases your cost on the number of times your ads are shown (impressions). How To Create Google Ads How to Create Google ads 1st Campaign for Beginners in Hindi | Complete Course Series : https://youtu.be/JCxImw02DlU How to Create Google ads Extension, Call Extension, Location extension, Sitelink extension, Price : https://youtu.be/sdtFWhOmzkM How to Create Display Campaign in Google ads Account in Hindi | Google ads Course for Beginners : https://youtu.be/e0It0Wxw_EE How to Create Call Only Campaign in Google ads Account in Hindi | Google ads Complete Course : https://youtu.be/om_t1R3Iju8 How to Create Video Campaign in Google ads Account | Google ads Complete Course for Beginners : https://youtu.be/qN8L59f1OD8 How to Verify Business Operations Verification-Google ads Identity Verification in Hindi : https://youtu.be/qcey6sf-4×0 Google Ads Pro Tips Now that you know how to use and set up

Pay-per-click advertising is one of the most popular forms of digital marketing. But for companies that haven’t tried it, their first question is undoubtedly “why is PPC important?” The main advantage of this style of marketing is that it is widely considered to be one of the most successful forms of online advertising. It offers quick results and reliable returns, and is one of the most common advertising styles. This helps businesses get more visibility on search engines like Google or Bing, and a much better chance of converting PPC visitors. If you’re not doing PPC advertising, you’re missing out. Your customers are searching for your products online, and PPC advertising positions your brand in front of those who matter, at the right time. Running a PPC campaign is one of the most effective ways to increase your brand presence and attract new potential customers. When managed correctly, you can increase your ROI by 60 % or more. A successful PPC advertising campaign requires a lot of research and planning. You must follow your strategy to achieve your goals. What is PPC? PPC stands for Pay Per Click. Pay-per-click is a paid advertising model where advertisers only pay when users click on their ads. Advertisers create their ads for various media networks and pay only when users interact with the ad by clicking on it. They don’t pay for impressions or ad placement, making PPC marketing a measurable and cost-effective way to promote your business online. The PPC advertising model is mainly offered by search engines like Google and social networks like Facebook. Google Ads and Facebook Ads are the most popular pay-per-click advertising platforms. The PPC model is mainly based on keywords. For example, in search engines, Google PPC ads appear when searchers search for a keyword related to the product / service being advertised. Brands using PPC advertising should research and find the keywords that are most applicable to the products. Investing in the right keywords will result in more clicks on your ad and ultimately more profit. What are the Benefits of PPC Advertising? Whether you want to drive traffic to your website, encourage customers to buy, or drive them to your store, PPC advertising is an effective way to achieve your business goals. Whether your goal is to increase your online visibility, increase traffic, generate leads and increase sales, you pay-per-click (PPC) can help you achieve it all. 1. PPC advertising reaches the audience cost effectively Pay-per-click advertising campaigns give you complete control over your budget, targeting, and ad placement. With constant optimization of PPC campaigns, you will quickly find the best balance between budget and results. With our PPC advertising services, you will never pay for ad impressions or reach. You only pay for clicks, so you have complete control over your budget. 2. PPC provides instant traffic While organic marketing efforts focus on getting your content on the first page of Google, PPC advertising slots are already there – so why not take advantage of them and start building a business? It can take months to climb the organic search rankings for keywords. Organic growth is necessary to build a long-term brand, but sometimes more immediate results are needed. This is where PPC can help. 3. PPC can reach the right people PPC doesn’t just help you reach a wider audience – it helps you reach the right audience. After all, you don’t want to target everyone with your ad. You are marketing to a specific group of people, and PPC can help you target your ads exclusively to that group. In Google Ads, you have access to various specialized targeting features. You can target users based on demographics, such as age or gender, geographic location, or previous visits to your site. Ultimately, PPC allows you to sell to people who are more likely to convert, greatly increasing your income. 3. PPC ads drive leads PPC advertising allows you to reach the right people at a time when they are actively searching for what you are selling. Not only will you pay per click, but your product will be presented to users who are already interested in what you sell. 4. PPC Works Well With Other Marketing Channels PPC and SEO work well together because the impressions and traffic opportunities often relate to the same audience – people who use Google to search for information, services or products. Impression, click and conversion performance data from Google Ads can provide great insight and keyword targeting for SEO prioritization. 5. Brand Recognition Brand awareness is an important parameter for the success of your business. You can use PPC to target keywords for your industry so that it reaches the right audience when searching for ads. Keywords would be useful in increasing brand awareness and visibility, thereby increasing sales. 6. You Only Pay for Clicks Another cost-saving measure that makes PPC a great deal is that you only pay when someone clicks on your ad. The key to a successful campaign is to avoid keyword bidding wars. Paying per click sounds good until the cost of the click gets in the way of your bottom line. Conclusion Now that you’ve finished our PPC explanation, you’re ready to start your own campaign—and we can help! We can help you find keywords, set bids, create ads and more! To get started with us, just call us at +91-8470079475 or contact us today!

Did you know that 52% of clicks on Google search results go to the top three pay-per-click (PPC) ads? This means that in order for your business to drive traffic through Google, you can’t just rely on organic rankings – you need a solid PPC campaign backed by PPC keyword research. The first step to creating a PPC ad is figuring out which keywords to target. But as simple as it sounds, it’s not always the easiest task. What keywords will work best and how do you find them? Below, we’ll cover 7 tips for optimizing your PPC keyword research strategy. 7 Best Ways to Find Better Keywords for PPC Knowing you need PPC keywords is easy enough. What’s not so easy is knowing which ones you need. Here are eight high-quality tips to help you find the best PPC keywords for keyword advertising. 1. Aim for long-tail keywords It’s important to pay attention to the length of the keywords you use. While there can be certain advantages to using shorter keywords, it’s often a good idea to focus primarily on long-tail keywords — that is, those that are several words long. Long-tail keywords come with two major advantages. The first is that they’re more specific to user search intent. That means they drive more relevant traffic since they’re more specific. The second benefit is that long-tail keywords tend to have less competition. Since they’re more specific, a narrower range of companies bid on them, which leads to fewer companies bidding overall. That, in turn, allows for less competition and lower bids. For example, a million different search intents and companies could be associated with the keyword “digital marketing.” But “digital marketing course in Varanasi” will attract only a very specific group of users and companies, giving you a more focused audience and fewer competitors. 2. Optimizing for Voice Search More and more, voice search is becoming a popular feature for people to use on mobile devices. If people don’t feel like typing their requests, they’ll just say it out loud and let the phone process what they’re saying. As this practice becomes more common, it begins to affect the types of queries that people search for. Where someone used to be able to search for “digital marketing course” without typing more than necessary, now they can say in complete sentences, “Which is the Best Digital Marketing Training Institute in Varanasi“. To reach these users, you may want to consider targeting full keywords that are relevant to your business ad. 3. Use Your Competitors’ Keywords Copying your competitors’ every move is never a good strategy. However, there are situations where you can benefit from borrowing them… and keywords are one of those situations. Whatever keywords your competitors are currently ranking for, you’ll likely want to rank for as well – and specifically, you’ll want to get ahead of them. To find the keywords your competitors are ranking for, you can use tools like SpyFu. Once you have a list of keywords from your competitors, focus on creating content that surpasses what they have so you can rank higher than them. 4. Target branded keywords Branded keywords refer to two different things: your own branded keywords and your competitors’ branded keywords. If you sell protein shakes, for example, and you know your customers might be familiar with a big name like Orgain, you can actually target “Orgain shakes” as a keyword. That way, if your customers are looking for them, there’s a good chance they’ll also find you in a high ad position. This can help you stay competitive and even land you a few customers along the way. 5. Include Variants and Synonyms Once you have a solid foundation, it’s time to start building your keyword list. One of the best ways to build your keyword list is to use variations and synonyms of keywords you’re already targeting. For example, let’s say you’re targeting “photographic services.” This keyword will not reach everyone who is looking for photography services. Some people will use variations of this keyword, such as “portrait services” or “professional photographer.” In addition to coming up with some of these synonyms yourself, you can find related keywords by using a tool or simply by using the related keywords that Google shows at the bottom of every search. 6. Consider Negative Keywords As important as it is to figure out which PPC keywords you want to target, it’s also important to know which keywords you don’t want to target. In Google Ads, you can create lists of negative keywords that do not match the content of your ad. For example, if you’re trying to advertise your Digital Marketing Agency, you can target many keywords that include the word “digital marketing,” but you wouldn’t want to target a keyword like “free” because you are not going to provide any free digital marketing services. “Free” could be one of your negative keywords. 7. Be Aware That Not All Strategies Are Worth Copying Be aware that not all strategies are worth copying. “Monkey see, monkey do” is not always the right option. Competitor research can be a goldmine of knowledge, but if you see a competitor spending a lot on certain keywords that likely won’t do you much but will cost you a lot, think twice before adding them to your list. Conclusion PPC keyword research may be the most important part of your search advertising strategy, so take the time to do it right. Although the research process involves several steps, you can create multiple ad groups at once and benefit from the data in the long run. If you’re looking to get help or outsource your PPC keyword research or campaign management, we can help! Contact us and find out what we can do for you.