Pay-per-click advertising is one of the most popular forms of digital marketing. But for companies that haven’t tried it, their first question is undoubtedly “why is PPC important?”
The main advantage of this style of marketing is that it is widely considered to be one of the most successful forms of online advertising. It offers quick results and reliable returns, and is one of the most common advertising styles. This helps businesses get more visibility on search engines like Google or Bing, and a much better chance of converting PPC visitors.
If you’re not doing PPC advertising, you’re missing out. Your customers are searching for your products online, and PPC advertising positions your brand in front of those who matter, at the right time.
Running a PPC campaign is one of the most effective ways to increase your brand presence and attract new potential customers. When managed correctly, you can increase your ROI by 60 % or more. A successful PPC advertising campaign requires a lot of research and planning. You must follow your strategy to achieve your goals.
What is PPC?
PPC stands for Pay Per Click. Pay-per-click is a paid advertising model where advertisers only pay when users click on their ads. Advertisers create their ads for various media networks and pay only when users interact with the ad by clicking on it. They don’t pay for impressions or ad placement, making PPC marketing a measurable and cost-effective way to promote your business online.
The PPC advertising model is mainly offered by search engines like Google and social networks like Facebook. Google Ads and Facebook Ads are the most popular pay-per-click advertising platforms.
The PPC model is mainly based on keywords. For example, in search engines, Google PPC ads appear when searchers search for a keyword related to the product / service being advertised. Brands using PPC advertising should research and find the keywords that are most applicable to the products. Investing in the right keywords will result in more clicks on your ad and ultimately more profit.
What are the Benefits of PPC Advertising?
Whether you want to drive traffic to your website, encourage customers to buy, or drive them to your store, PPC advertising is an effective way to achieve your business goals. Whether your goal is to increase your online visibility, increase traffic, generate leads and increase sales, you pay-per-click (PPC) can help you achieve it all.
1. PPC advertising reaches the audience cost effectively
Pay-per-click advertising campaigns give you complete control over your budget, targeting, and ad placement. With constant optimization of PPC campaigns, you will quickly find the best balance between budget and results.
With our PPC advertising services, you will never pay for ad impressions or reach. You only pay for clicks, so you have complete control over your budget.
2. PPC provides instant traffic
While organic marketing efforts focus on getting your content on the first page of Google, PPC advertising slots are already there – so why not take advantage of them and start building a business?
It can take months to climb the organic search rankings for keywords. Organic growth is necessary to build a long-term brand, but sometimes more immediate results are needed.
This is where PPC can help.
3. PPC can reach the right people
PPC doesn’t just help you reach a wider audience – it helps you reach the right audience. After all, you don’t want to target everyone with your ad. You are marketing to a specific group of people, and PPC can help you target your ads exclusively to that group.
In Google Ads, you have access to various specialized targeting features. You can target users based on demographics, such as age or gender, geographic location, or previous visits to your site. Ultimately, PPC allows you to sell to people who are more likely to convert, greatly increasing your income.
3. PPC ads drive leads
PPC advertising allows you to reach the right people at a time when they are actively searching for what you are selling. Not only will you pay per click, but your product will be presented to users who are already interested in what you sell.
4. PPC Works Well With Other Marketing Channels
PPC and SEO work well together because the impressions and traffic opportunities often relate to the same audience – people who use Google to search for information, services or products.
Impression, click and conversion performance data from Google Ads can provide great insight and keyword targeting for SEO prioritization.
5. Brand Recognition
Brand awareness is an important parameter for the success of your business. You can use PPC to target keywords for your industry so that it reaches the right audience when searching for ads. Keywords would be useful in increasing brand awareness and visibility, thereby increasing sales.
6. You Only Pay for Clicks
Another cost-saving measure that makes PPC a great deal is that you only pay when someone clicks on your ad.
The key to a successful campaign is to avoid keyword bidding wars. Paying per click sounds good until the cost of the click gets in the way of your bottom line.
Now that you’ve finished our PPC explanation, you’re ready to start your own campaign—and we can help! We can help you find keywords, set bids, create ads and more! To get started with us, just call us at +91-8470079475 or contact us today!