June 2023

Is Google Analytics 4 Ready to Support Accelerated Mobile Pages (AMP)?

Is Google Analytics 4 Ready to Support Accelerated Mobile Pages (AMP)?

Google Analytics 4 (GA4) now offers support for Accelerated Mobile Pages (AMP), according to an announcement made by Google Ads Liaison Ginny Marvin. This update allows all websites utilizing GA4 to incorporate AMP and benefit from its capabilities. To enable AMP analytics in GA4, website publishers simply need to make a minor update to their […]

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Study Confirms: Address Removal Hurts Your Google Business Profile Rankings

Study Confirms: Removing Address in Google Business Profiles Hurts Local Rankings

In a recent small-scale study conducted by Joy Hawkins, the implications of removing the address from Google Business Profile listings were examined. Surprisingly, the study contradicted Google’s own advice and guidelines, highlighting a significant drop in local pack and Google Maps rankings. This article explores the study’s findings and the potential consequences for businesses that

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Google Ads Update: From Dynamic Search Ad to Performance Max

Google Ads Encourages Advertisers to Upgrade: Dynamic Search Ads to Performance Max

Google Ads has recently rolled out a significant update, urging advertisers to make the switch from Dynamic Search Ads (DSAs) to Performance Max (PMax) campaigns. This move has sparked a debate among Pay-Per-Click (PPC) experts, with many speculating that DSAs may soon become obsolete, paving the way for the dominance of Performance Max campaigns. It

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Expanded Conversion Credit: GA4 Enhances Google Ads Eligibility

Google Analytics 4 Broadens Google Ads Conversion Credit Selection Eligibility

Google Analytics 4 (GA4) has recently introduced a new feature that allows users to select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. Users now have the option to choose between Google paid channels or paid and organic channels, whereas the default channel is set to Google paid

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Effective Strategies for Local SEO in Varanasi

Local businesses in Varanasi must use efficient local search engine optimization (SEO) methods to obtain visibility and acquire clients in their target area in the digital age. Local SEO focuses on optimizing a website to rank higher in local search results, allowing businesses to engage with potential customers who are actively looking for their products

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Social Media Marketing

The Power of Social Media Marketing: Harnessing its Potential in Varanasi

Social media has become a vital part of our lives in the digital age, affecting the way we communicate, connect, and consume information. Leveraging the power of social media marketing can open significant growth prospects for businesses in Varanasi and connect them with their target audience on a whole new level. This comprehensive guide investigates the

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Digital Marketing Training

Why Varanasi is the Perfect Destination for Digital Marketing Training?

Digital marketing is now an essential component of modern corporate strategy, and the demand for qualified people in this industry is increasing all the time. Varanasi stands out as a great destination for getting digital marketing training. Varanasi, known for its cultural legacy, spiritual significance, and energetic atmosphere, offers a distinct combination of tradition and

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The Importance of Practical Training in Digital Marketing Course in Varanasi

In today’s marketplace, digital marketing has become a vital part for any business. Companies rely extensively on digital marketing to boost their online presence due to the expanding use of the Internet. As a result, it is essential for students to develop digital marketing skills in order to stay competitive. This is when the importance

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