PPC is a digital marketing channel that companies use to drive traffic and conversions from search engines. The most common reasons for using pay-per-click advertising include improving brand visibility, generating new leads, driving more traffic to your site, and increasing conversions. PPC comes in many shapes and sizes (literally) and can consist of text, images, …
Have you ever wondered what’s behind all the things you see and admire on social media? Well, they are none other than talented social media managers. Before we get into how to become a social media manager, let’s talk about what social media is and why do we need a social media manager in the …
What Expertise Do You Need to Become a Social Media Manager? Read More »
What do you do when you have a question or want to find something? Soon. If you’re like most, you open your laptop or unlock your phone, open a web browser, and head to the search bar. After you say or type a few words and hit enter, you scroll through the results until you …
Keywords: How to Choose Them & Use Them Effectively Read More »
What did you search last time on the Google?? Do you remember scrolling through the results? The pages that contain all the clickable options for new information are search engine results page, or SERPs. Here is a brief definition of SERP. SERP stands for Search Engine Results Page. Simply put, this is the page that …
How do Search Engine Results Page Actually Work? Read More »
Digital marketing is really a booming industry and now many people are aware of it. One of the reasons a career in digital marketing is so interesting is that the field is constantly evolving as different platforms emerge. Entering the digital marketing industry is a great choice as there will always be a demand for …
Why Digital Marketing Is A Good Career Choice in India? Read More »
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