Top 40 Digital Marketing Interview Questions and Answers in 2023 | Mostly Asked Questions
Digital marketing enables marketers to take advantage of the Internet and digital technologies such as desktop, computers, mobile phones and other digital media to promote their products and services to audiences around the world. It’s also a challenging job as technology trends change consumer behavior. To make your task easier, we have prepared the ultimate list of digital marketing interview questions. They apply to businesses of all sizes and in all major industries. With digital marketing interview questions and answers at your disposal, you’re one step closer to landing your dream job. Digital Marketing Interview Questions Here, are the top 40 digital marketing interview questions for fresher which were usually asked in interview: Q1. What are the difference between bounce rate and dwell time? Ans: Bounce rate is calculated when someone visits a single page on your website and does nothing on the page before leaving. Dwell time is the actual length of time that a visitor spends on a page before returning to the SERP. Q2. What are the main factors that can affect the PPC bid? Ans: Below are some factors that can affect your PPC bid: – Advertiser’s budget – The time interval of advertising – Keyword popularity – How competitive your keywords are Q3. What are the 6 key areas where you can use keywords to optimize site ranking? Ans: The following are the key areas where you can use keywords to optimize site ranking: – Meta Title – Meta Description – URL – H1 Tags – Alt Tags – Internal and External Links Q4. Write the name of some important digital marketing tools. Ans: Following is a list of some top digital marketing tools: – Google Analytics – Keyword Planner – Mail Chimp – Buzz Sumo – Mozinars – Loopfuse – Hootsuite etc. Q5. What is the difference between on page and off page SEO? Ans: On page SEO refers to changes made on website. On-page optimization includes refining the content, meta description, title tags, URL optimization, image optimization, etc. Off page refers to the changes made outside the website. Simply, Off-page optimization means building higher quality backlinks by doing guest posting, classified submission, blogging, forum posting, etc. Q6. Why are keywords important to SEO? Ans: – Define and speak the language of your target market – Create useful content for your target audience – Tell Google that the web page matches the query – Improve your search engine rankings by helping Google understand what a web page is about – Show content to the right people at the right time – Drive more qualified traffic to relevant web pages – Increase time on site by driving more qualified traffic to your web pages – Increase conversions by helping consumers find you, not your competition Q7. How can we increase the conversion rate? Ans: A technique called Conversion Rate Optimization (CRO) is used to increase conversion rates. This method is used to optimize sponsored search ads and overall website design to increase conversion rates. You should focus on the following things to increase your conversion rate: Write keyword rich content. Your ad should match the pages. Write clickable PPC ads. User registration, registration and purchase should be simple. Make your web page design simple and elegant. Q8. Explain the importance of backlinks in SEO? Ans: Backlinks are links to your website from other websites. If they are high-quality websites, the credibility of your website increases. Links will increase your domain authority, your visibility in organic search engine rankings, and referral traffic to your site. Q9. Explain how you know a digital marketing campaign is not successful. Ans: You need to focus on the traffic you get from it. Website traffic is often a great indicator of a site’s strength, but it also shows where a site is weak. For example, if the goal of your website is to attract leads and you are not getting them, the digital marketing campaign is ineffective. Q10. Explain inbound and outbound marketing. Ans: Inbound Marketing – This involves attracting customers and converting them into leads through various marketing channels such as SEO, content marketing, viral videos, webinars, social media campaigns, etc. Outbound marketing involves reaching out to a target audience through more traditional forms of marketing such as television channels, radio ads, print ads, trade shows, sales calls, and email. Q11. List the name of atleast 10 plugins that come with WordPress. Ans: The following are the top ten most popular WordPress plugins that come with WordPress. – WP Forms – Jetpack – Woocommerce – Yoast SEO – Contact Form 7 – Google Analytics for WordPress – Akismet – All in One SEO Pack – Wordfence Security – Elementor Q12. Differentiate between Dofollow and Nofollow. Ans: Dofollow: These links allow search engine crawlers to follow the link to give it a push from the search engine results pages and pass link juice (reputation passed on to another website) to the destination site. For example: <ahref=”http://www.XYZ.com/”>XYZ</a> Nofollow: These links prevent search engine crawlers from following the link. Also does not forward links to the destination domain. For example: <ahref=”http://www.XYZ.com/” rel=”nofollow”>XYZ</a> Q13. What are the key metrics for measuring the success of paid search campaigns. Ans: Key metrics for measuring the success of paid search campaigns: Click Through Rate (CTR) Conversion rate Cost per conversion Quality score Q14. Tell us what KPIs you would use in social media reporting. Ans: The most popular KPIs in social media are: – Reachability – Engagement – Leads – Transformations – Likes – Actions – Traffic data – Active fans/subscribers – Brand mentions Q15. What is Ad Scheduling? Ans: Ad scheduling allows marketers to set specific hours or days during which we show ads to audiences. It can also adjust bids for a specific day or time. Q16. How to Avoid Google Penalty in Digital Marketing? Ans: Follow these steps to avoid a Google penalty: Your website should be simple, clean and work well. Your website should be mobile friendly. Your website should be user-friendly. Check the broken links. Links
