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September 2022

What is PPC Marketing

What is PPC Marketing?

2 Comments / my blog, PPC /

PPC is a digital marketing channel that companies use to drive traffic and conversions from search engines. The most common reasons for using pay-per-click advertising include improving brand visibility, generating new leads, driving more traffic to your site, and increasing conversions. PPC comes in many shapes and sizes (literally) and can consist of text, images, video, or a combination thereof. They can appear in search engines, websites, social networks, etc. Maybe you’re looking for ways to get your first traffic and sales for a new business, or looking at ways to expand your brand’s online presence. PPC can be a great way to market your business and attract new customers, but it can be confusing at first for those new to the channel. In this guide, we’ll help you understand What is PPC Marketing, how it works, how you can use it to help your business succeed, and explain the different platforms and how they work. Different Terms Used in PPC 1. Search Engine Marketing (SEM): The goal of all forms of digital advertising is to rank for a target keyword, which can be done in a number of ways. Search engine marketing (SEM) refers to any digital marketing (paid or free) that takes place on search engines such as Google, Yahoo or Bing. 2. Cost Per Click (CPC): Cost per click (CPC) is the amount an advertiser pays for each click on your ad. CPC acts as your auction bid, which determines where your ad will be placed. As you can imagine, a higher bid means better ad placement. 3. Cost Per Mile (CPM): This is also known as cost per thousand. With the CPM pricing model, advertisers or marketers pay for every 1,000 ad impressions. 4.  Ad Rank:  Ultimately, your ad appears on the search engine results page (SERPs). Ad Rank is calculated by multiplying your Quality Score by your maximum CPC bid. 5.  Campaign: The first step in setting up PPC advertising is to define your ad campaign. You can think of your campaign as a key message or theme you want to convey with your ad. 6. Ad Group: One size does not fit all. That’s why you’ll create a series of ads in your campaign based on a set of highly related keywords. You can set a cost per click for each ad group you create. 7. Quality Score: This is the score search engines give your ad based on your click-through rate (CTR)—measured against the average CTR of ads in that position—the relevance of your keywords, the quality of your landing page, and your past SERP performance. 8. Maximum Bids: This is the maximum amount you are willing to pay for a click on your ad. Anatomy of a PPC campaign Why Pay Per Click Marketing Works For Your Business Pay-per-click advertising is an incredibly powerful digital marketing strategy for increasing conversions and maximizing ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and increase your profitability. Here are the top benefits of investing in PPC advertising services: Fast Results One of the biggest advantages of pay-per-click advertising services is that you can get immediate results after launching your campaign. Once our pay per click advertising campaign sets up your PPC campaign, you should be able to see results overnight. Cost Effective With PPC advertising campaigns, you have complete control over how much you are willing to spend. Because you only pay when visitors click on a link that leads to your website or landing page – with a high probability of conversion – you get your money’s worth. Instant and stable traffic PPC management works effectively with SEO to increase brand awareness and drive targeted traffic to your website. PPC is the fastest method to run paid search campaigns, start your marketing efforts and get clicks and immediate traffic from interested customers. Will help you to get ranking even with low ranking domain Keywords are becoming increasingly competitive. This makes it more difficult for a business with a low domain authority to rank high on a search engine or in front of a target audience on a social platform. With PPC advertising, you can quickly rank for the keywords your audience is searching for, regardless of your domain’s ranking. Target your ideal customers With PPC advertising, you can skip cold audiences to target warm audiences that are ready to buy your products and services. You can bet on the keywords that people who know the solutions will be searching online. In addition to keywords, PPC ads also offer targeting options such as past online activity or demographics. Quick Experimentation A/B split testing PPC ads is an integral part of your pay-per-click advertising campaign. PPC experts create different versions of your PPC ad to test which campaign to run and optimize to generate the highest possible conversion rate. Best PPC Platforms When it comes to PPC, this usually means using one (or both) of two main platforms; Google Ads and Bing Ads. Let’s take a look at these and other advertising platforms that you can take advantage of. Google Ads Google Ads (formerly known as Google AdWords) is an advertising platform that allows you to serve search and shopping ads on Google, video ads on YouTube, Gmail ads, and display ads on the Google Display Network (GDN). It is by far the most popular PPC platform, offering many opportunities for almost any business to succeed through the channel. Microsoft Advertising (Bing Ads) Bing Ads, also known as Microsoft Advertising, similar to Google Ads, allows you to show ads on Bing as well as Yahoo and AOL. In terms of management, the two platforms are very similar; the main difference is market size and potential reach. Other Ad Networks Bid advertiser RevContent AdRoll Facebook Ads AdBlade LinkedIn Advertising Twitter Ads Amazon ads Whether you started your business yesterday or have been around for decades, PPC just might be the push you need to get an edge over your competition—or

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What Expertise Do You Need to Become a Social Media Manager?

Leave a Comment / Social Media Marketing /

Have you ever wondered what’s behind all the things you see and admire on social media? Well, they are none other than talented social media managers. Before we get into how to become a social media manager, let’s talk about what social media is and why do we need a social media manager in the first place? Well, everything you see on Instagram, Facebook, Twitter, LinkedIn, etc. is social media content. In simple words, a platform where people tend to share content, available news. To make it even easier, a place where there is a large crowd, their parts of the stories. What is a Social Media Manager? Now comes the Social Media Manager. A Social Media Manager is someone who manages everything you see online, be it execution, monitoring, etc. He or she analyzes the target audience and moves forward accordingly. They are commonly referred to as the “voice of the company” and given their work, it is quite rightly so. An expert in any field is someone who is a specialist in that field, not necessarily an authority, but someone who has advanced knowledge and skills in that particular field. A social media expert is someone who is an expert in social media marketing, who knows the ins and outs, who is well versed in the basics of marketing through social media channels, understands various social media tools and analytics. What do Social Media Manager Do? Social media marketers are marketing specialists who use social media platforms to promote a company’s offerings. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services. A social media manager’s first task is to implement a marketing plan. The fast-paced nature of the social world means these strategies are often short-term. Most companies conduct reviews every 90 days. While plans vary, they often begin with identifying target customers and establishing a content schedule. Social media managers also: • Compile your engagement strategy: Your social media manager listens to, responds and engages with your audience across all channels. This increases sales and improves customer relationships through engagement. • Create content for multiple platforms – What tips are used to expand your reach on Facebook, won’t necessarily work on Instagram. Look at what content will work for each platform e.g video, gif, infographic, blog etc. • Monitor social analytics – You need to check what campaigns are working (or not working) across channels so your time and money is going in the right places to the right people. • Prepare a social network strategy – It may need to create a campaign from scratch to promote a sale or new product. • Measure and prove ROI – Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost. • Schedule social posts – Each platform has an ‘ideal’ time to post content. Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience aren’t! • Find relevant curated content – Some of your social posts should reflect world events or developments that matter to your audience. So, do some research and share third-party content that will resonate. • Engage with your audience – The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. • Review and populate your content calendar – In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things. • Establish a conversion strategy: Your social media manager learns follower pain points and concerns. This helps them suggest how to convert fans into customers. 5 Skills a Social Media Manager Should Have To perform all these responsibilities effectively, social media managers need to develop many different skills. Here are some of the most important skills you’ll need to become a social media manager: Copywriting Social media managers need to write a lot to get their brand message across to their target audience. That’s why it’s important to develop your copywriting skills to be able to write short text that grabs your audience’s attention and evokes an emotional response. Graphic design Visual content is essential to grab your audience’s attention and engage them with your brand. Therefore, the ability to create stunning graphics is an important part of being a social media manager. Consumer service Customer service skills are an important part of being a social media manager as they allow you to understand customer concerns and communicate with them on a deeper level. Customers often have questions, and many look to social media for answers in post comments or direct messaging. Research skills As a social media manager, you need to stay abreast of all the news and trends related to social media and the digital world. This will allow you to ensure that your strategy is best suited for success and that you do not miss new opportunities. Expertise in social networks Despite how typical it may sound, a social media manager must have excellent social media skills. Although these skills can be developed over time, knowing the basics helps a lot. You need to know which audience to target specific content. Some Practices on How to Become a Social Media Manager We have a complete strategy that will surely help you. Without a doubt, you can get all the help you need with this strategy. Make sure you listen to these tips we have prepared for you if you need help. 1. Work on some brand development As a social media manager, it’s your job to make sure you can promote your brand to your customers and people in the best possible way. Why would anyone invest in the brand you have? This is definitely a very good question. Customers

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Keywords: How to Choose Them & Use Them Effectively

Leave a Comment / SEO /

What do you do when you have a question or want to find something? Soon. If you’re like most, you open your laptop or unlock your phone, open a web browser, and head to the search bar. After you say or type a few words and hit enter, you scroll through the results until you hit a page that looks promising. Once the page loads, here it is: the answer you need. The words you type into search engines play a role in how easily you find your blog or web page, and the same goes for how people find your site. If you want people to find your website, you need to understand what keywords are, why they are important, and the best practices for finding them. Keywords are words or phrases used in your web content that help people find your site through search engines like Google. Optimizing your website with SEO keywords (and following SEO best practices) can help you drive more users and traffic to your site. Why are Keywords important? There are many factors that affect your site’s ability to rank well, but keywords help search engines understand what each page of your site is about. Keywords help search engines display relevant pages for specific search queries and make sure they are providing their users with the information they want to find. This means that one of the main goals of SEO is to identify the keywords that your potential customers use when searching for your products or services, then create content that matches the search intent of those keywords and use those keywords in the right places your site. Types of Keywords How to find keywords that will bring you traffic With Google Ads Keyword Planner, you can compare several different metrics for both short and long keywords. The data covers the last twelve months and includes, among other things, average monthly search volume. Yes, Google Keyword Planner is a free tool. To use Google Keyword Planner, you MUST have a Google Ads account. If you don’t have an AdWords account yet, you can create one in minutes: Next, sign in to your Google Adwords account. Click on the “Tool” icon in the toolbar at the top of the page. Then select Keyword Planner: There are two main tool options on our page: Discover New Keywords and Get Search Volume and Forecasts. Click “Discover New Keywords”. As the name suggests, this tool is perfect for finding new keywords. As you can see, the box above this tool says “Enter products or services closely related to your business.” You can enter multiple keywords in this field. Just put a comma after each keyword and press enter. For example, if you run a Digital Marketing Institute that sells courses, you’d want to enter terms like ‘digital marketing’, ‘digital marketing course’ and ‘digital marketing course in Varanasi‘ here. By default, Keyword Planner targets your location from your Google Ads account. You can include more and exclude some places you want to target. After you have entered all the required keywords, select the location area (India in my case). You can add as many locations as you like and easily remove specific locations that you don’t want to target. On the right side of the page is a Google Maps view that highlights the areas you’ve selected. As we scroll down the page, we can see the keywords we entered, as well as some historical metrics from our Google Ads account. If you have many keywords that belong to the same range, it can be difficult to know which ones are searched for more often. You may also have a problem with range values ​​that are too large – some ranges are small, like 10-100, but some go as high as 1k-10k. So we repeat try it on your existing Google Ads account. Another handy metric when we have access to historical search data is a chart that shows keyword trends over time. For example, some keywords may have relatively low but stable search volumes, while some have medium but fluctuating volumes. We have 2317 keyword ideas. Unfortunately, that’s a lot of keywords, and it would take a lot of time to individually check whether each one is a good option for consideration. Fortunately, we can apply a filter to these keywords. Next, I like to download this data into a Google Sheet. Make sure all relevant filters are active, then click the “download” button. Select “Google Sheets”. To upload to Google Sheets, you can edit the file name and specify where on disk to save the file. Finally click “Download”. After opening up and cleaning up the spreadsheet a bit, let’s create a filter for our data. Click the filters button next to the Monthly Average Searches heading, then choose Sort By → A. While it’s tempting to target keywords with the highest average monthly searches, those with extremely high search volume (typically over 10,000) are much harder to compete for. When you’re starting your campaign, it’s best to focus on keywords with medium search volume so you don’t spend too much of your budget on a few keywords. With time and experience, you can find a balance between high search traffic and less competition. Conclusion I hope you enjoyed my Google Keyword Planner guide. Now I would like to hear from you: Do you use a keyword planner to help you find keyword ideas? Or do you mainly stick to other keyword research tools (eg SEMRush, Ahrefs)? Let me know by leaving a comment below right now.

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How do Search Engine Results Page Actually Work?

4 Comments / my blog, SEO /

What did you search last time on the Google?? Do you remember scrolling through the results? The pages that contain all the clickable options for new information are search engine results page, or SERPs. Here is a brief definition of SERP. SERP stands for Search Engine Results Page. Simply put, this is the page that a search engine displays after a user has submitted a search query. The results are displayed in different formats. In addition to site names and metadata, searches can also return text, images, purchase offers, tweets, or information cards. Search engines provide a ranked list of URLs related to individual keywords entered. The more you know about SERPs, the better you can strategize your content and site design. How do search engines work? Search engines work through three main functions: 1. Crawling: The first step is crawling. Search engines send out web crawlers to find new pages and record information about them. We sometimes refer to these web crawlers as “spiders” or “robots”. Their purpose is to discover new web pages that exist and to periodically check the content of pages they have visited before to see if it has changed or been updated. 2. Indexing: The second step is indexing. Indexing is when a search engine decides whether to use the content it has crawled. If the crawled web page is deemed worthy by the search engine, it will be added to its index. 3. Ranking: The third step is really the most important step and that is ranking. For any given keyword, search engines sort or rank the results to give the searcher the most useful and relevant results they can find. Ranking can only occur after the crawling and indexing steps are complete. So, once a search engine has crawled and indexed your site, your site can be ranked. Some of the Most Common SERP Features While the full list of SERP (Search Engine Results Page) features is quite long, we’ll cover a few of the more important ones below. Google Ads Google Ads is a marketing strategy that involves displaying ads at the top of Google search results. While the Google SERP is mostly made up of organic results, you’ll often find paid ads at the very top. When someone clicks on a Google Ads, they are taken to a landing page where they are invited to buy a specific product or services. Featured Snippets Featured snippets can be displayed above regular organic results. Sometimes this is called “position zero” in the ranking. In a featured snippet, Google highlights a piece of text or video from a website to provide a concise, direct answer to a user’s question. Local package A local package appears in SERPs when a query includes a local service, local area, or includes a geographic name such as “digital marketing course near me” or “best restaurant near [insert city here].” These results include businesses near your current location. The local package is placed at the top of the SERP below the AdWords results, although it may occasionally drop below the organic links. Top stories Headlines play an important role when people want to get more information about a significant event or breaking news. Google offers a carousel of news related to the query, showing when and by whom the story was published. People Also Ask People Also Ask (PAA) refers to questions that Google automatically creates based on queries it thinks are related to your question. PAA field questions are associated with answers that users can click to read in Google search results. This can help people better understand their original question without clicking on other results. Videos Another common SERP feature in many searches is videos. Because Google owns YouTube, it often offers a list of YouTube videos in the search results for a given query, without the user having to go to the “videos” tab in the search results. Image packs These are results that are displayed as a horizontal row of image links that go to a Google Images search. It can appear in any organic position. How to Enhance for SERP SERPs provide tremendous value to your business as they give you a way to reach your target audience through Google. If your web content receives relevant search queries, you will get tons of users coming to your site to find what they need. Getting your content to rank is a strategy called Search Engine Optimization (SEO). Here are some basic ways to get your business to appear on the Google SERPs and drive traffic to your site! Create compelling content The first and most obvious way to use SEO to appear in Google search results is to create compelling and relevant content on your website. You can make videos about your products or write blog posts about general topics in your industry. You can insert relevant keywords into your content to help it rank for these search queries, but make sure your content is relevant to the user’s search intent – that is, what users are searching for. Set up a Google Business Profile Google Business Profile is another way to appear in search results. Creating an optimized Google Business Profile means you can appear in local packs for relevant searches in your area. It’s possible that your company already has a profile, in which case you can claim it by providing Google with proof of ownership. Once you own your profile, you can fill it with as much information as possible, from your phone number to your hours. You can also add photos and manage reviews to further encourage users to buy from you. Take advantage of paid advertising The third major way to get into Google search results is through paid advertising. With Google Ads, you can set up paid ads and landing pages to advertise your products or services. You can then bid on relevant keywords where you want them to appear.

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Why Digital Marketing Is A Good Career Choice in India?

Leave a Comment / Digital Marketing, my blog /

Digital marketing is really a booming industry and now many people are aware of it. One of the reasons a career in digital marketing is so interesting is that the field is constantly evolving as different platforms emerge. Entering the digital marketing industry is a great choice as there will always be a demand for a digital marketer. Nowadays, if you want to promote your business, you can create a website and people can browse and buy for the same. You can even track if your business is doing well with Google Analytics or any other analytics tools. With digital marketing, you can track the performance of your business as well as change it. Today, digital marketing has become an important part of the marketing strategies of all companies, big and small, and it is developing at a very fast pace. Brands can now target all types of audiences and locations. There are many platforms available for digital marketing activities both organic and paid. You can use platforms like LinkedIn for B2B clients, while Facebook and Instagram can be very good options for B2C clients. Demand For Digital Marketers in India Nowadays, digital marketing has become a very important part of almost every industry as it is a very cost effective form of marketing and has a global reach. It helps businesses understand consumer behavior. It is conversion based and can be easily tracked and controlled. The field of digital marketing in India is growing day by day, the demand and importance of digital marketing professionals is also increasing day by day. Let’s take a look at the market for digital marketing professionals in India. As you can see, digital marketing professionals are in high demand in India, making it one of the most important skills to acquire. One of the best ways to learn and improve your digital marketing skills is to take a digital marketing training course. A good digital marketing course will always help you get all the industry-specific skills you need to become a digital marketing professional and boost your career. So, if you are someone who wants to learn digital marketing and upgrade your skills in this highly sought-after field, you should opt for Dizi Global Solution Online Digital Marketing Course/ Offline Digital Marketing Course Training Institute in Varanasi. In this course, you will learn and improve your skills in various advanced digital marketing concepts from the comfort of your home. It consists of self-paced videos and live online sessions led by leading industry experts. You can also do a 3 Days Free Demo Class, where you will learn the basics and secrets of digital marketing and its various important concepts. Benefits of Digital Marketing Course as a Career 1. Become an in-demand professional – Many corporate companies are in dire need of well-trained digital marketers. Almost all businesses in our country have now adopted digital marketing as a way to promote their products and services. However, there is a lack of qualified specialists in this field. India is estimated to have 1,50,000 digital jobs by 2020. Hence, people who want to make their career in digital marketing will get an advantage in future as the demand exceeds the supply. 2. Wide range of career options – Digital marketing does not limit you to one particular job profile or one particular industry. Digital marketing is now widely used in several industries. The choice depends on the professional who has to build his career in digital marketing. New vacancies in various organizations and enterprises are regularly announced. This gives you the added benefit of being choosy about the types of work you do. 3. Good Salary Packages – The starting salary of digital marketers in India can range from Rs.20,000 per month to Rs.35,000 per month. Experienced professionals can expect to earn more than Rs 1 lakh per month. The supply and demand for digital professionals is inversely proportional to each other. The demand is greater and the supply is scarce. Since the demand is higher, the salary offered is higher. 4. Become an entrepreneur – Digital marketing offers you the opportunity to start your own business. Digital marketers with online lead generation skills can promote any business online. It can be a small e-commerce store or a real business with online leads. Since the financial investment for an online business is low, you can easily start your own business. In traditional professions like advertising, people need internships or work experience to start their careers. But in case of digital marketing, you can create your own website or online business and start your career. 5. Flexibility in career – Unlike other professions where you need a degree or diploma to start your career, digital marketing does not require such prerequisites. The digital world offers ample opportunities to start your career in digital marketing without even stepping into an office. You can start a blog and focus on building a bigger fan base. We test your knowledge and skills by working on your blog and learning new techniques. By doing Digital Marketing we can also do freelance work on various freelance websites. 6. Creative Industry – As mentioned earlier, a career in digital marketing has opportunities in every industry because of the large audience it connects with those industries. But most of the clients are representatives of creative industries. Most bloggers, video content creators, producers and influencers require digital marketing. Hence, a career in digital marketing itself involves a lot of creativity. What Kind of Person is a Perfect Fit For A Digital Marketing Career? If you’re considering a career in digital marketing, you may be wondering, “Am I right for it?” Although digital marketing is suitable for almost all people, there are some special personality requirements that a person must possess in order to succeed in this field. Some of them are as follows – Passionate – a person should have a natural curiosity for new things and a strong desire to create something new.

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