Google Ads

Google Ads Rolls Out Enhanced Circumventing Systems Policy

In an upcoming update, Google Ads will be reinforcing its Circumventing Systems policy to address repeated and simultaneous policy violations across multiple accounts. The change aims to clarify that using two or more accounts to post ads that violate any Google Ads policy is strictly prohibited. Non-compliance with this policy can result in the suspension […]

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Google Ads Update: From Dynamic Search Ad to Performance Max

Google Ads Encourages Advertisers to Upgrade: Dynamic Search Ads to Performance Max

Google Ads has recently rolled out a significant update, urging advertisers to make the switch from Dynamic Search Ads (DSAs) to Performance Max (PMax) campaigns. This move has sparked a debate among Pay-Per-Click (PPC) experts, with many speculating that DSAs may soon become obsolete, paving the way for the dominance of Performance Max campaigns. It

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Expanded Conversion Credit: GA4 Enhances Google Ads Eligibility

Google Analytics 4 Broadens Google Ads Conversion Credit Selection Eligibility

Google Analytics 4 (GA4) has recently introduced a new feature that allows users to select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. Users now have the option to choose between Google paid channels or paid and organic channels, whereas the default channel is set to Google paid

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