In an upcoming update, Google Ads will be reinforcing its Circumventing Systems policy to address repeated and simultaneous policy violations across multiple accounts. The change aims to clarify that using two or more accounts to post ads that violate any Google Ads policy is strictly prohibited. Non-compliance with this policy can result in the suspension of offending accounts.
“Circumventing Systems policy will be updated to clarify that the policy prohibits repeated and simultaneous policy violations across any of your accounts, including using two or more accounts to post ads that violate any Google Ads policy.”
Google takes violations of this policy seriously, considering them egregious. Any violations detected will lead to the immediate suspension of Google Ads accounts without prior warning, and advertisers will no longer be allowed to advertise using Google Ads.
Circumventing Google’s advertising systems and processes, or attempting to do so, has always been against Google Ads policy. Examples of such practices include cloaking, which involves showing different content to certain users, including Google, compared to others, to interfere with Google’s review systems or hide non-compliance with Google Ads policies. Manipulating site content, using click trackers to redirect users to malicious sites, and engaging in deceptive practices to bypass enforcement mechanisms are also violations of this policy.
Additionally, creating new domains or accounts to post ads similar to those that have been disapproved, obfuscating sexually explicit content, attempting to re-enter the Google Ads system after suspension, and submitting false information during verification programs are considered violations.
It’s important to note that Google Search also has a similar circumvention spam policy in place for its organic search results, separate from the Google Ads policy.
Google is committed to maintaining a fair and transparent advertising ecosystem, and this update to the Circumventing Systems policy further strengthens their efforts to ensure compliance and discourage any attempts to manipulate the system.