It appears that the SEO community has been eagerly anticipating a confirmed Google search ranking update since April 2023. Despite the absence of official confirmation, industry experts are expecting Google to release a search ranking algorithm update before the summer ends.
Google’s spokesperson, John Mueller, addressed the matter on Twitter and expressed certainty that there will be updates during the summer. The last confirmed algorithm update was the April 2023 reviews update, followed by the March 2023 core update. Considering the heated volatility observed in search results since then, it is reasonable to anticipate new updates, with some speculating the arrival of the helpful content update, which hasn’t been seen since December 2022.
I'm sure we'll have some. Cue the countdown music.
— John Mueller (official) · Not #30D (@JohnMu) July 19, 2023
The recent weeks have witnessed multiple instances of unconfirmed Google updates, causing fluctuations in search rankings. Reports of ongoing volatility in Google Search have been circulating since June, with updates being mentioned on various dates in July, June, and May.
Given John Mueller’s responses, it is likely that we will see a confirmed Google algorithm update soon, possibly before the summer concludes.
I'd check the search status dashboard for them.
— John Mueller (official) · Not #30D (@JohnMu) July 20, 2023
Stay informed about the latest developments in Google’s search algorithms and ranking updates to adapt your SEO strategies accordingly. Keeping a close eye on official announcements and expert analyses will help you navigate any potential changes and maintain strong visibility in search results.
